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Marketing

A marketing major studies the branding and promotion of products and services to the public. This program of study touches many areas of study so students will be well verses in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Marketing majors can find work at for-profit and nonprofit organizations. The major areas of employment for marketing majors are brand management, market research, advertising, public relations, sales and customer relations.
Business Pathway

Program Curriculum

ASSOCIATE OF ARTS

FIRST YEAR:
First Semester
  • English Composition I ENG 1113
    ENG 1113 - English Composition I (Prerequisite: ENG 0124 or ENG 1033 with C or appropriate placement score). This course prepares the student to think critically and compose texts for academic and professional rhetorical situations. Three hours lecture. Three hours credit.
  • College Algebra MAT 1313
    MAT 1313 – College Algebra (Prerequisite: MAT 1233 with a C or appropriate placement score for MAT 1313). This course includes the following topics with applications: inequalities; functions; linear and quadratic equations, and their graphs; rational, radical, and higher-order equations; polynomial and rational functions; logarithmic and exponential functions; systems of equations. Three hours lecture. Three hours credit.
  • Introduction to Marketing BAD 2213
    BAD 2213 - Introduction to Marketing. This course is an introduction to the principles of marketing. Topics include history of marketing, the marketing process and the marketing mix. Three hours lecture. Three hours credit.
  • Introduction to Marketing BAD 2213
    BAD 2213 - Introduction to Marketing. This course is an introduction to the principles of marketing. Topics include history of marketing, the marketing process and the marketing mix. Three hours lecture. Three hours credit.
  • Introduction to Marketing BAD 2213
    BAD 2213 - Introduction to Marketing. This course is an introduction to the principles of marketing. Topics include history of marketing, the marketing process and the marketing mix. Three hours lecture. Three hours credit.
Total 15 Hours
Second Semester
  • English Composition II ENG 1123
    ENG 1123 – English Composition II (Prerequisite: ENG 1113). This course is a continuation of English Composition I with emphasis on research, argumentation, and composition. Three hours lecture. Three hours credit.
  • General Psychology PSY 1513
    PSY 1513 - General Psychology. An introduction to the scientific study of behavior and mental processes. This includes history and theories of psychology, research methods, biological bases of behavior, the principles of learning, personality and abnormal behaviors. Three hours lecture. Three hours credit.
  • Public Speaking I SPT/COM 1113
  • *Business Elective (3)
  • History Elective (Continuous) (3)
Total 15 Hours
SECOND YEAR:
First Semester
  • Principles of Macroeconomics ECO 2113
    ECO 2113 - Principles of Macroeconomics. (Prerequisite: MAT 0124 or placement test score of MAT 1233 or higher). The study of a nation's economy to include the following topics: supply and demand, production possibilities, monetary and fiscal policies, factors of production, GDP/business cycles and economic growth, and circular flow of market economies. Three hours lecture. Three hours credit.
  • The Legal Environment of Business BAD 2413
    BAD 2413 - The Legal Environment of Business. An introduction to interrelationships of law and society, jurisprudence and business. Topics include an introduction to law, law of contracts, agency, and employment. Three hours lecture. Three hours credit.
  • Principles of Accounting I ACC 2213
    ACC 2213 - Principles of Accounting I (Prerequisite: MAT 0124 or higher or placement score for MAT 1233 or higher). Study of the fundamentals and application of financial accounting principles that relate to business. The topics to be covered include the accounting cycle and the accounting systems for service and merchandising businesses. Three hours lecture. Three hours credit.
  • Business Calculus I MAT 1513
    MAT 1513 – Business Calculus I (Prerequisite: MAT 1313 or appropriate placement score for MAT 1323). This course is a study of functions, limits, continuity, derivatives, and their applications to business and economics. Three hours lecture. Three hours credit.
  • Natural Science w/Lab (4)
Total 16 Hours
Second Semester
  • Principles of Microeconomics ECO 2123
    ECO 2123 - Principles of Microeconomics. (Prerequisite: MAT 0124 or placement test score of MAT 1233 or higher). The study of firms, industries and consumers to include the following topics: supply and demand, elasticity of demand and supply, consumer choice theory, production and cost theory and market structure. Three hours lecture. Three hours credit.
  • Business Statistics BAD 2323
    BAD 2323 - Business Statistics. (Prerequisite: MAT 1313 or appropriate placement score for MAT 1613). Introduction to statistical methods of describing, summarizing, comparing, and interpreting data to include probability distributions, sampling, estimation, confidence intervals, and hypothesis testing. Three hours lecture. Three hours credit.
  • Principles of Accounting II ACC 2223
    ACC 2223 - Principles of Accounting II (Prerequisite: ACC 2213). A continuation of ACC 2213. The topics to be covered include corporate accounting concepts, managerial accounting concepts and internal business decision making to include various business structures. Three hours lecture. Three hours credit.
  • Literature Elective (3)
  • Natural Science w/Lab (4)
Total 16 Hours
Consult with your chosen transfer university/college to determine changes to this curriculum.

*Choose from the following Business Electives:
BAD 1113 Introduction to Business
BAD 2513 Introduction to Management
BAD 2533 Computer Applications in Business & Industry
BAD 2813 Business Communications
BAD 2853 Business Ethics

**ART 1113 Art Appreciation, MUS 1113 Music Appreciation, or SPT 2233 Theatre Appreciation
Enrollment in a minimum of 15 hours each semester is recommended for eligibility for state aid, institutional scholarships, and the tuition break.

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