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Marketing

A marketing major studies the branding and promotion of products and services to the public. This program of study touches many areas of study so students will be well verses in advertising, communications, consumer behavior, public relations, and marketing strategy and research. Marketing majors can find work at for-profit and nonprofit organizations. The major areas of employment for marketing majors are brand management, market research, advertising, public relations, sales and customer relations.
Business Pathway

Program Curriculum

ASSOCIATE OF ARTS

FIRST YEAR:
First Semester
  • English Composition I ENG 1113
  • College Algebra MAT 1313
  • Introduction to Marketing BAD 2213
  • **Fine Arts Elective (3)
  • History Elective (Continuous) (3)
Total 15 Hours
Second Semester
  • English Composition II ENG 1123
  • General Psychology PSY 1513
  • Public Speaking I SPT/COM 1113
  • *Business Elective (3)
  • History Elective (Continuous) (3)
Total 15 Hours
SECOND YEAR:
First Semester
  • Principles of Macroeconomics ECO 2113
  • The Legal Environment of Business BAD 2413
  • Principles of Accounting I ACC 2213
  • Business Calculus I MAT 1513
  • Natural Science w/Lab (4)
Total 16 Hours
Second Semester
  • Principles of Microeconomics ECO 2123
  • Business Statistics BAD 2323
  • Principles of Accounting II ACC 2223
  • Literature Elective (3)
  • Natural Science w/Lab (4)
Total 16 Hours
Consult with your chosen transfer university/college to determine changes to this curriculum.

*Choose from the following Business Electives:
BAD 1113 Introduction to Business
BAD 1121 Business Seminar I
BAD 2513 Introduction to Management
BAD 2533 Computer Applications in Business & Industry
BAD 2813 Business Communications
BAD 2853 Business Ethics

**ART 1113 Art Appreciation, MUS 1113 Music Appreciation, or SPT 2233 Theatre Appreciation
Enrollment in a minimum of 15 hours each semester is recommended for eligibility for state aid, institutional scholarships, and the tuition break.